Today, online advertising is an essential part of running a business, and while Google Ads is used by many companies for its excellent ad effectiveness measurement and budget management, there are other paid advertising options available globally.
This article introduces six global paid advertising options other than Google ads and explains the characteristics and costs of each ad. In addition, we will also introduce ways to improve cost-effectiveness by utilizing paid advertising.
What is global paid advertising anyway?
Global paid advertising refers to the purchase of paid advertising space on the Internet by companies to promote themselves and their products and services. It also includes the use of globally used advertising media for companies to promote their products and services across borders.
Many companies devote the majority of their advertising budgets to global paid advertising because it allows them to reach their target users directly and is cost-effective.
Diversification of Global Paid Advertising
Global paid advertising includes not only search engine-centered ads such as Google ads, but also social media ads such as Facebook and LinkedIn, Amazon product ads, and many other diverse types of ads. In addition, global paid advertising includes retargeting ads, display ads, video ads, and other ad formats according to the purpose of the ad. It is important for companies to choose the appropriate advertising medium to meet their advertising objectives.
In recent years, privacy issues have become a social problem. Privacy issues are problems related to the handling of personal information. Since global paid advertising uses user data for targeting, personal information must be protected.
Many global paid advertising media, such as Google Ads, have privacy policies in place and have declared that they will protect users’ personal information. It is important for companies to understand privacy issues and take appropriate action.
6 global paid ads other than Google ads
Reddit is a popular online community platform for users around the world. reddit’s advertising platform specializes in content marketing, promotion, and brand awareness. reddit’s ads are targeted to users and Content is matched using proprietary algorithms to make ads more interesting to users.
Reddit ads offer creative ad formats and relatively low advertising costs, making it an accessible ad platform for small businesses.
LinkedIn is a platform for business professionals to network and develop their careers; LinkedIn’s advertising platform specializes in business-related ads and job ads.
LinkedIn ads are used by companies to promote themselves and their products and services to business professionals, and LinkedIn ads offer high targeting capabilities and the ability to narrow your focus to specific industries and geographies. LinkedIn Ads also offers a variety of ad formats for different purposes, including content marketing, retargeting, and advertising for conversion purposes.
Facebook is one of the most popular social networks in the world, and its advertising platform has advanced targeting capabilities to provide more precise marketing to targeted audiences.
Facebook ads come in many formats, including text ads, image ads, video ads, carousel ads, slideshow ads, collection ads, etc. Prices for Facebook ads are determined by bidding. Therefore, prices may increase when there is more competition. Ad budgets can be based on a daily budget or an overall campaign budget.
Amazon is one of the largest markets in the e-commerce world and offers a wide variety of products; Amazon ads appear on Amazon’s search results pages, product pages, and other partner sites. Advertisers can target their ads using product categories, product brands, keywords, and more.
Amazon ads are charged based on cost-per-click (CPC), cost-per-impression (CPM), or commission on product sales. Advertisers can set a minimum budget for their ad placement.
Quora is one of the world’s most popular question and answer platforms, reaching hundreds of millions of users annually, and Quora ads allow you to leverage your target audience’s profile information for more precise targeting.
Quora ads are available in numerous formats, including sponsored answers, text ads, image ads, and video ads. Advertisers can target based on question, topic, geography, etc. Quora ads are charged based on bids. Advertisers bid according to cost-per-click (CPC) or cost-per-view (CPM).
AdRoll is a platform that allows e-commerce businesses to deliver targeted advertising based on users’ online behavior. AdRoll works with a variety of digital platforms, including Facebook, Instagram, Twitter, Google, and Microsoft, and uses proprietary machine learning algorithms to identify the most effective target groups.
AdRoll specializes in data related to e-commerce and focuses on increasing sales in online stores. The platform collects data on in-store user behavior, order history, and purchase patterns, and uses this information to segment target groups.
For this segmented target group, AdRoll delivers ads using formats such as dynamic, static, remarketing, and video ads.
AdRoll is a very attractive platform for e-commerce businesses as a tool to run effective advertising campaigns. However, the cost for ad serving can be relatively high, so it is important to manage your budget.
Cost of each paid advertisement
The cost of each paid advertisement is diverse, and the rates vary widely depending on the format and platform specifications of the ads placed.
Advertising costs on Reddit start at $0.10 per ad placement. However, Reddit is a highly competitive market and some communities tend to have higher cost-per-click (CPC) rates.
The cost of a LinkedIn ad depends on the format of the ad. For lead generation ads, cost-per-click (CPC) starts at about $2. In addition, cost per impression (CPM) ranges from about $10 to $15, requiring a minimum advertising budget of $10 per month.
The cost of Facebook ads varies depending on the ad type. For some ad placement types, the cost per click may start at about $0.50. For other ad formats, cost per impression (CPM) starts at about $0.10.
Amazon Advertising offers ads that appear primarily on product search pages. Costs are based on cost-per-click (CPC) and vary depending on the degree of competition and product category. The average CPC for product ads ranges from $0.35 to $1.00.
The cost of Quora ads is based on cost-per-click (CPC) and is determined by an auction system. The cost per click starts at about $0.30 per click, although it varies depending on the intensity of the competition.
AdRoll charges a fee for ad placement based on clicks or conversions, in addition to the cost of using the ad platform. Cost-per-click (CPC) rates start at approximately $1.00 and vary depending on the method of ad placement.
Advertising costs vary depending on the platform and settings, but are usually determined by the number of times the ad is displayed, the number of clicks, the format of the ad, and the accuracy of the targeting. It is important to compare the advertising costs of each platform and choose the platform that fits your budget.
How to improve cost-effectiveness with paid advertising
Organize KPIs and identify issues
When conducting paid advertising, it is important to clarify what the objective is. Specifically, KPIs (Key Performance Indicators) should be established to evaluate the results of the advertising. For example, the number of visits to the site, conversion rate, and repeat rate are typical KPIs.
It is also important to identify issues in conjunction with setting KPIs. For example, if the number of visits to the site is increasing but the conversion rate is low, the quality of advertising may need to be reviewed. Conversely, if the conversion rate is high but the repeat rate is low, measures to improve customer loyalty are needed.
Understand the characteristics of each global paid advertisement
Each global paid advertising platform has its own unique characteristics. For example, Facebook offers very fine-tuned ad targeting, while LinkedIn specializes in business-oriented advertising. It is important to understand these features and choose an advertising platform that fits your business.
Each platform also has different methods for setting up ads and creating campaigns. In order to ensure accurate settings and effective campaigns, it is necessary to understand the characteristics of each platform and utilize them appropriately.
Grow your business with paid advertising by developing the right strategy!
As mentioned above, paid advertising is one of the most important marketing techniques for businesses and is available on many platforms. However, to maximize cost-effectiveness, it is necessary to clearly define KPIs, understand the characteristics of the advertising platform, and design an advertising campaign tailored to the target audience.
It is also important to optimize advertising and maximize ROI, taking into account the cost of advertising. By choosing the right strategy, paid advertising can be successful and accelerate business growth.
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